Loading...

Augmented reality has gone through trial and error over the last few decades, unable to locate the proper niche market, regardless of the promising and profound technical boundaries it widens. The enrichment of sensory perception using video, graphic and text elements has found a home within the arts. Within Project ARM.

Integrating augmented reality technology to a mobile device, either phone or tablet, Project ARM offers a new perception of arts when exploring museums. The possibility to add a layer within the experience of visiting a museum can be the trump card to live artworks or cultural sites – didactical and educational moments will thus become fun and interactive too.


Features

Home

An interactive main menu with three different navigation modes: Explore, Scan and Game. Acess the section of your interest and start discovering the museum.

EXPLORE

A database of all the artworks in the museum. Choose between different suggested paths to enjoy a themed itinerary or customize your museum visit by selecting just the artworks you are interested in.

SCAN

Scan every artwork and discover its contents in terms of text, details, audio, video. Share your preference with friends and purchase your favorite items from the online museum shop.

CHALLENGE

Challenge your friends and other visitors in interactive minigames. Choose between different levels, answer the questions and scan the right artwork to earn points.

VISITORS EXPERIENCE

A MUSEUM TOUR FIT FOR THE DIGITAL AGE

Project ARM allows museums to offer their visitors a completely new interactive way to experience their tour in the art galleries. Thanks to our cross-platform, their itineraries can be enhanced – augmented – using AR features to promote arts of all kind, including paintings, sculputures, relics and photographs.

1/ App Downloading

The Project ARM application is free, and it can be easily downloaded from the most popular devices available on the market (iOS, Android).

2/ Welcome to the museum

Everyday, there are thousands of people around the world who are constantly in search of new and exciting museum experiences.

3/ Museum discovery

An interactive map will help people finding artworks inside the museum. Visitors can build their own itinerary or follow a suggested one.

4/ POINT AND SCAN

In order to use the app features, museum visitors just need to point their devices towards a piece of art.

5/ AUGMENTED REALITY

Users can interact with the artworks through a menu that will allow them to choose between contents such as videos, pictures, audio and sign language explanations.

6/ SHARING WITH FRIENDS

The app will give visitors the opportunity to share information about the artworks in the museum through social media.

7/ LINKED TO THE SHOP

People can browse all the gadgets available in the museum shop related to a specific work of art when they are actually observing it.

8/ BUYING SOME GIFT

When they decide to buy something, users can complete their purchases directly from the app or at the gift shop.

9/ PLAYING WITH ART

The platform includes a game where visitors can answer a set of questions. The museum can use these features to create a contest.

10/ PICKING UP THE GOODS

At the museum shop, visitors who buy keepsakes through the app will collect them without waiting in line.

MUSEUM EXPERIENCE

ONE STEP AHEAD

Project ARM will make possible for visitors to interact with the artworks and customize their own experience for it to be unique and irrepetible, all at their fingertips and with no additional costs for the museum. The technology ARM23 created  is a scalable and modular solution that merges hardware and software to offer a new and exclusive product, now patented in order to protect the uniqueness of the idea and the investors’ interests. Thanks to a detailed roadmap, the system will maintain its competitive advantage both in terms of innovation and hardware evolution. Since Project ARM is a research and development activity, museums that will adopt it will always be one step ahead of the competition.

1/ FREE OF CHARGE

Museums do not have to pay to use Project ARM inside their structures.

2/ CONTRACT

After signing the contract, ARM23 will begin all the procedures needed to install the platform.

3/ BRANDING

The app will be branded by the museum.

4/ CONTENT

The digital contents could be supply by the museum or created and uploaded by the ARM23 team, according to a previous agreement.

5/ SERVER INSTALLATION

ARM23 will take care to install and setup the server. This is where all the data will be stored. It could be a local server or a cloud-based one.

6/ TESTING THE SYSTEM

A Project ARM technician and a museum representative will test the platform together inside the structure.

7/ EQUIPMENT DELIVERY

ARM23 provides the headphones that will be used with the system. If the museum needs specific devices, ARM23 can help in that regard.

8/ FULL SUPPORT

ARM23 is glad to provide remote assistance to solve any issue. In case of hardware issues, a trained technician will come to the museum.

9/ MONTHLY REPORT

On a monthly basis, the system creates a report about ticket sales generated by the app.

10/ CONTENT MANAGEMENT

Data regarding artworks can be modified by the museum’s staff, thanks to a user-friendly management system. The platform is completely modular and highly customizable from the museum that can independently decide whether and which modules to activate.

11/ USEFUL INSIGHTS

Project ARM offers a well-structured system of statistics. These kind of data can be used effectively for marketing and targeting purposes.

LATEST NEWSALL NEWS ON OUR BLOG

Maurizio Cattelan
Not Afraid of being Cattelan
Project ARM Press Office | 26, July

Denying the existence of absolute truths, Cattelan has always strongly proclaimed the validity of doubt, disturbing the observer

Read more
Edward Hopper_William Eggleston
What do Hopper and Eggleston have in common?
Project ARM Press Office | 19, July

One was born in Memphis in 1939 and he is considered one of the leading exponents of worldwide

Read more
Bruno Munari
The imagination and genius of Bruno Munari
Project ARM Press Office | 12, July

Bruno Munari taught and strongly contributed to the Italian and international design of the 20th century. He was such

Read more

CONTACT US

EMAIL
info@projectarm.com
ADDRESS
4, Piazza IV Novembre – 20124 – Milan
Call Us
+39 095 883 8131